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E-Commerce

Every millisecond counts when images sell your products

Slow images cost you revenue. Fairu stores your product images once, adapts them on-the-fly for any device or channel, and delivers them instantly via CDN. Faster pages, higher conversions, more sales.

FAIRU DAMSTOREFRONTFairu2,847 assets readyAuto-syncedCDN + ResizeWebP/AVIFmyshop.com3Search products...(128)$89.99Add to cart-20%(64)$249.00$311Add to cart(89)$129.50Add to cartNew(12)$59.00Add to cartSneaker added to cartE-commerce performance0.8sAvg. load time+34%Conversion rate-72%Image file size98Lighthouse score
Why E-Commerce teams choose Fairu

Faster images mean more revenue — it's that simple

Studies show that every 100ms of added load time costs up to 1% in conversions. With Fairu, your product images and videos are always optimized, adapted on-the-fly, and delivered at the speed your customers expect.

The challenge

Every shop needs images in dozens of sizes — thumbnails, detail views, mobile, social. Manually creating variants wastes time, and unoptimized images slow your pages down, costing you real revenue.

The solution

Upload once, let Fairu handle the rest. Image Proxy transforms your product images on-the-fly — resize, crop, format conversion — adapted to the exact context, without a single manual export.

The result

Sub-second load times, automatically optimized formats like WebP and AVIF, and a measurable uplift in conversion rates. One image source, every channel covered.

E-Commerce features

Built for shops that can't afford slow images

On-the-fly transformations

Resize, crop, and reformat product images in real time via Image Proxy — every variant generated on demand, no pre-processing required.

Fast CDN delivery

Product images delivered via File Proxy — cached, compressed, and served in milliseconds.

Automatic format optimization

Image Proxy serves WebP, AVIF, or JPEG depending on the browser — always the smallest file, always the best quality, automatically.

Bulk upload and organization

Upload thousands of product images at once and organize them with folders, tags, and metadata for every catalog.

REST and GraphQL API

Connect any shop system — Shopify, WooCommerce, custom builds — via Fairu's REST or GraphQL API.

Video and media support

Not just images — manage and deliver product videos with the same speed and reliability from one central source.

Stop losing revenue to slow images

Start your free trial and see the measurable impact Fairu makes on your page speed and conversion rates.

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