Color-accurate image optimization
Fairu optimizes file size while preserving the vibrant colors that make food photography pop. Automatic format selection ensures the best quality-to-size ratio on every device.
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Read blog postgusto.at + Fairu
Recipe images should help readers picture the dish.
gusto.at uses food photography for recipes and cooking stories. Fairu manages originals and delivers image sizes for recipe pages, listings and mobile views.
Why gusto.at chose Fairu
Appetizing images at scale
Recipe photos appear in many views. Fairu connects image files with their metadata and the required crops.
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Why it matters
Food photography demands high resolution and accurate colors. But large image files slow down page loads, especially on mobile. Managing thousands of recipe images with varying licenses from photographers and agencies adds complexity.
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How Fairu helps
Fairu delivers requested sizes and formats from the original and keeps recorded creator and license details with the file. The newsroom can review image quality and crops for its layouts.
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What comes together in daily work
The newsroom manages recipe images in one place, adds metadata and delivers suitable variants through URLs.
Features for food publishing
Built for visual-first food content
Recipe archive management
Organize recipe images in folders and add tags and descriptions so older material can still be found through its details.
Mobile-first delivery
Deliver smaller image variants for phones and larger views for desktop recipe pages.
CDN-powered speed
Fairu delivers recipe images through the CDN and caches generated variants.
AI-powered search & tagging
Fairu's AI recognizes food content and generates relevant tags automatically. Search your archive by ingredient, dish type, or visual style.
Photographer rights tracking
Every food photo has a photographer. Fairu tracks copyright holders and license terms so you always know who shot what — and when the rights expire.
More publishers using Fairu
Discover how other leading publishers rely on Fairu for their image management.
Try the approach in your newsroom.
Test a selection of your files with metadata, usage details and the image variants your website needs.
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