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Read blog postEvery recipe deserves a perfect image
gusto.at is Austria's leading food magazine — and every dish needs to look irresistible. Fairu ensures that recipe images load instantly, display beautifully on any device, and are always rights-cleared. From step-by-step cooking photos to hero shots, Fairu handles the visual side of Austria's favorite recipes.
Appetizing images at scale
A food magazine lives and dies by its imagery. gusto.at needs every photo to look mouth-watering — on desktop, mobile, and in newsletters. Fairu makes that possible without compromising on speed or compliance.
The challenge
Food photography demands high resolution and accurate colors. But large image files slow down page loads, especially on mobile. Managing thousands of recipe images with varying licenses from photographers and agencies adds complexity.
How Fairu helps
Fairu's File Proxy automatically converts and compresses images to the optimal format — WebP, AVIF, or JPEG — without losing the vibrant colors that make food photography compelling. Copyright and license data is attached to every image.
The result
Readers see stunning food photos that load in milliseconds. The editorial team works faster with AI-generated alt texts and searchable metadata. Every image is rights-cleared and audit-ready.
Built for visual-first food content
Color-accurate image optimization
Fairu optimizes file size while preserving the vibrant colors that make food photography pop. Automatic format selection ensures the best quality-to-size ratio on every device.
Recipe archive management
Organize thousands of recipe images with folders, tags, and AI-generated metadata. Find any dish in seconds — even years after publication.
Mobile-first delivery
Most recipe searches happen on mobile. Fairu's responsive image delivery ensures perfect display on phones and tablets with minimal load times.
CDN-powered speed
Every image is served through Fairu's File Proxy. Whether readers browse from Vienna or Vorarlberg, images load in under a second.
AI-powered search & tagging
Fairu's AI recognizes food content and generates relevant tags automatically. Search your archive by ingredient, dish type, or visual style.
Photographer rights tracking
Every food photo has a photographer. Fairu tracks copyright holders and license terms so you always know who shot what — and when the rights expire.
More publishers using Fairu
Discover how other leading publishers rely on Fairu for their image management.
Ready to serve perfect images?
See how Fairu helps food publishers like gusto.at deliver stunning visuals at scale.